Our Mission
To empower the socio-economic standing of underprivileged & marginalized artisan communities, by providing them sustainable growth opportunities, at the same time ensuring environmental sustainability. The main motto is to create livelihood opportunities for artisans.
We are a for profit company with a goal to promote economic and social well-being in Nigeria and Africa at large.
Our Vision
Our vision is to create a world alleviated of poverty & vulnerability, where all humans are respected, empowered and inspired. To create a global community lacking any form of discrimination or exploitation, a society where trade is practiced fairly and serves its underlying purpose of supporting people with dignity and respecting our environment.
We are a direct connection
We work directly with our artisans. This reduces the costs for our customers, makes the communication faster and makes lead times shorter. We also help & guide our partner artisans to make quality product and reduce waste and rejections, thus keeping the costs to minimum possible. There are immense possibilities to create unique and beautiful products by combining your ideas and skills of our artisans. We invite you to explore these treasured possibilities with us.
We connect you to a new world
We work with artisans in various regions. Each region has its own unique art forms, different culture and means of communications. We spend time understanding and establishing a partnership with the artisans and use this partnership to connect them internationally. Each product has been handmade by one of our artisans and has its own story and identity.
We uphold your company’s image
We will help your company stay stocked with Fair Trade products while you continue to support social responsibility. Each of our products comes with information tags mentioning their environmentally and socially responsible aspects and artisan information. We also provide posters and point-of-sale information along with the merchandise for our retail partners to educate the end-consumers about the artisans that made their product.
We are a true global company
We are a truly global company with teams across the world. We have one team located in India that directly works with artisans on creating and developing our products and other team in US who gives Marketing support to our customers. Working with us will help you save on traveling and communications expenses, product experimentation, logistics, and most importantly, time. We are set up to create the products you need while meeting the people’s and planet’s needs.
We can promote your business!
We can help you promote your business or your events through our social media (Twitter, Facebook, Instagram, Linkedin). We would be happy to send out interesting facts and bits of information about your business, such as the remodeling of your store, a special sale, new product line, career opportunities, church sales, or a fund-raising dinner (basically anything fun) to the folks in your area and online. Write to us at info@setufairtrade.com to make it happen.
We offer marketing support
We will provide you with a free small poster every time we ship you an order. In addition, if you are carrying out a special fair trade event you can contact us at info@setufairtrade.com to receive high-resolution pictures of our artisans, our products or our posters.
Financial Support
Monetary support: SETU provides valuable financial support to artisans and their community whenever the need arises. We look after artisans’ needs regarding advance payments for procurement of raw materials and accomplishment of target production.